How to get organic positioning in Google?
In this article we are going to talk about what organic positioning is and how to position it in search engines, among other aspects to take into account. A practice widely used by online marketing agencies to give visibility to their websites.
What is organic positioning?
SEO (Search Engine Optimization) or also known as search engine optimization or organic positioning, translates into a series of non-payment techniques in order to give visibility and position a web page in the first positions in the Google results pages, or other search engines, such as Bing.
SEO tools to improve your organic positioning
Today there are numerous tools to improve the SEO positioning of a website. Here you have a list of tools that will help you when it comes to improving organic positioning, either on your website or on a blog.
Screaming Frog: it is a very complete tool when carrying out an SEO audit of any web page.
Google Analytics: is a tool that allows you to analyze the statistics and the quality of your page. It allows you to know where your traffic comes from or how many visitors you have or how your content is, etc).
Google Webmaster Tools: free tool that offers a large amount of information for the user; such as analysis of the ranking of keywords, errors and tracking statistics, analysis of internal and external links or a list of search terms in Google, among other functionalities.
SEMrush: it is an essential tool that offers you a very complete service when it comes to analyzing your website, your competition or how to make the most of keyword analysis, etc.
Sistrix: like the previous tool mentioned above, this is a tool that has very powerful and useful SEO functionalities when it comes to globally analyzing your website.
MOZ: is a tool that allows you to create different campaigns in which to analyze the ranking in search engines, analysis of relevance in social networks, make comparisons of web traffic with your different keywords as well as carry out analysis of the most direct competition.
Google Keyword Planner: with this tool we get infinite ideas for our keywords and they are grouped according to the topic or search context.
Majestic SEO: is a tool used for link building that offers a complete list of links to the URL as well as the anchor text or the value of the page itself.
How long does organic positioning take to give results?
We all know or at least we should know that when it comes to making a good natural positioning of our site, the results will begin to arrive in a medium to long term period. This is because perseverance and permanent work is needed in optimizing the site to be positioned to give it greater visibility in the eyes of the rest, in this case in the eyes of Google.
In short, you have to do quality work that will pay off in the long run.
To obtain good results in your organic positioning, these factors will have to be taken into account:
Create quality, relevant and attractive content for the user.
The loading speed of the website has to be acceptable.
The frequency with which content is published and, as we said before, “quality content”.
Taking these factors into account (there will surely be more to mention) your website will improve its organic positioning in the first six months, but you will notice more noticeable results after the first 12 months. But this is not a certain science since it can vary both positively and negatively, depending on the dedication and time invested in positioning your website or blog.
What are the advantages of SEO?
The benefits or advantages after having made a good organic positioning strategy are numerous:
Attract qualified traffic: visitors who browse our website will find the product they are looking for and will find answers to their queries.
Increase in brand visibility: thanks to good SEO our website will get high recognition.
Increase in sales: visitors being interested in our products or services, their sales will increase.
Increase in clicks on organic results: having created quality content that is attractive to users, clicks will increase.
Better compatibility with browsers: if our website is well optimized it means that it will work correctly in all browsers and will reach more visitors.
Long-term positioning (more durable): a good organic positioning will make our website stay in the first positions in Google search results for a longer time.
Usability: if our website complies with the rules established in the optimization, the user experience will improve and it will be more pleasant for the visitors who visit us.
High profitability: SEO does not involve an investment of money to appear in the search results but you do have to invest a lot of time for a good positioning to stay.
In short, the main objective of organic or natural positioning is to appear in the first organic search results of search engines thanks to the good use of keywords and the management of the website. That is, by making good use of keywords we will ensure that the user reaches their search objective and has a positive user experience. On the other hand, our website will need to have visual elements to be more attractive to the person browsing our page and thus reach a wider and higher quality audience.
To do this, going to Weaver will help you build the future of your brand.
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